Case Study Club Drugs Addiction - 1474 Words

AfterPartyChat: Club Drugs Addiction Beginning with discothà ¨que scene of the 1970s, the recreational and often psychedelic substances commonly known as â€Å"club drugs† maintained their prominence in later decades at nightclubs, concerts, and raves all across the United States. These substances gained their moniker because their use became commonplace in settings where users wanted to enhance their experiences, most frequently used at clubs with loud music, dramatic lights, and countless people dancing for hours late into the night. According to the National Institute on Drug Abuse (NIDA), the primary users of this group of psychoactive drugs are teenagers and young adults. Depending on the specific substance, these drugs may be ingested orally, snorted, or injected. Certain club drugs are frequently combined with alcohol, and substances that are colorless, odorless, and tasteless have been added to drinks of unknowing victims who can later be powerless to prevent sexual assaults. People who regularly abuse club drugs can develop a tolerance that ultimately increases the amounts they use. Additionally, these individuals can find themselves consuming even more of the substances, and doing so outside of the bars or raves that they originally limited their use to. Types of Club Drugs Whereas many controlled substances targeted by the Drug Enforcement Agency (DEA) are typically derived from nature, club drugs are referred to as â€Å"designer drugs† because they are often manmade.Show MoreRelatedThe Stressors that Come with Fame933 Words   |  4 Pagesthe road such as substance abuse and addiction. Brittany Spears was part of the original cast of cast of the Mickey Mouse Club, has had several meltdowns where she shaved her head, and smashed a car with an umbrella. Alongside Britney stars like Jodi Sweetin, who played Stephanie on the show Full House have struggled with drug addiction in her later years. However there are success stories such as Justin Timberlake, who also started on the Mickey Mouse Club and is now a world renowned artistsRead MoreComparing Music Genres With Drug Abuse Essay1276 Words   |  6 PagesGenres with Drug Abuse Researchers have conducted different researchers aimed at investigating the relationship between illicit drug use and specific music genres. In a study conducted by Hesse and Tutenges (83) it was clear that specific music genre promote drug abuse as they contain different lyrical content, imagery in videos and public image artists who attracted huge following among the youths. A study conducted by Edmondson (406) revealed that music could be used as a model to use drugs while theRead MoreAddiction and Society1244 Words   |  5 PagesAddiction and Society Sociology Professor Trembicki February 22, 2013 Abstract Drug addiction is a disease that damages addicts, their families, communities, the economy, and society. Addiction has a widespread reach: from dealing with unpredictable and often dangerous addicts at home to the costs incurred by society as a whole. As the population of addicts rises and the average age of an addict is younger, society is forced to deal with a pressing matter. Addiction is no longer limitedRead MoreHyper Sexuality And Sex Addiction1655 Words   |  7 Pagescommonly referred to as sexual addiction, is a condition diagnosed by psychiatrists and mental health researchers that plagues the addict with intensified and increased sexual impulses. These urges can lead to a significant increase in sexual activity.   Sex addiction is often thought to be synonymous with a high sex drive, but it is comparably as destructive and life altering as many other addictions. Research and studies show that those who suffer from pedophilia, addictions to pornographic material,Read M oreCristy: The Alcoholic Meth Addict1272 Words   |  6 PagesAlcohol and Methanphamine Drug addiction. Cristy: The Alcoholic Meth Addict The episode â€Å"Crisy on Meth† is about a twenty-four year old woman named Cristy who was once a popular and sweet girl that is now addicted to alcohol and crystal methamphetamine. This episode is an attention-grabbing reality program on the AE Network. Cristy’s addictions have driven her and her family into a complete crisis. This episode is a real life glimpse into alcohol and methamphetamine addiction and how it affects theRead MoreMandatory Drug Testing for High School Athletes Essay1338 Words   |  6 Pagesdictionary defines a drug as ‘any substance that when taken into the living organism may modify one or more of its functions’† (Newton 12). However, when speaking of drug testing for abuse a person is usually thinking about illegal drugs or drugs that can alter athletic performance in sporting events. Mandatory drug testing was not allowed in public schools until June 2002 when the Supreme Court allowed for public schools to do random dru g testing (Carroll 23). This decision allowed for drug testing inRead MoreLegalization Of Marijuan A Controversial Issue Essay1299 Words   |  6 Pagesalcohol to achieve the recreational use because it was not a social threat. Marijuana clubs were built in every major city in United States. According to the research, until 1930s, the U.S. Federal Bureau of Narcotics classified marijuana as an addicting drug that could cause users turn into a narcotic addiction. The Controlled Substances Act of 1970 considered marijuana alongside heroin and LSD as a Schedule I drug, which have a relatively highest risk of abuse and no authorized medical use. The â€Å"zeroRead MoreIs Lottery a Good Idea1189 Words   |  5 PagesWashington were all prominent sponsors of specific lotteries for public works projects. Major Forms of Gambling Casinos – these are places where people can place bets on games. Lotteries – these are drawings in which people buy tickets. In this case a ticket number will be selected randomly whoever matches the tickets will be the winner of the cash prize. Most of the lotteries are held by the States. Poker –According to Encarta World Dictionary is a â€Å"card game in which players attempt to acquireRead MoreDecriminalization of Prostitution1123 Words   |  5 Pagesthat relating to sexual addiction, the effects on the prostitutes’ emotional and physical wellbeing, or even the acknowledgment of the organized criminal element behind prostitution. This article was written on March 14, 2008; just two days after Governor Eliot Spitzer announced his resignation as Governor of New York. Kelly wrongly interprets the event that were unfolding as public support for his resignation due to be caught with a prostitute. This is clearly not the case. The problems here areRead MoreAlcohol Death And Its Effect On Family Life1625 Words   |  7 PagesUnited States but others countries. Wine and liquor is considered such as alcohol drink which is moderate amount of it and gives the person a sense of pleasure, harmony, forget the difficulties and hardships of life. However, thousands of alcohol-death case happened every year and more than 1/3 of adult people drank alcohol to cause themselves in a high-risk situation.So, the long-term alcohol into the body will lead negative effect to alcohol addicts. A person who is considered consume too much alcoholic

Monster Mini Golf Free Essays

Monster Mini Golf, an indoor, 18-hole, glow-in-the-dark, monster-themed family entertainment center created and developed by husband and wife Patrick and Christina Vitagliano, started its operations in 2004 under Monster Entertainment, LLC. In the hopes of expanding operations and taking full advantage of the increasing popularity of family oriented entertainment centers, Monster Entertainment, LLC opened its doors to interested franchisees in 2005. The estimated capital investment needed to set up a franchise of Monster Mini Golf ranges from $147,000 to $255,000, which already includes the franchise fee of $30,000. We will write a custom essay sample on Monster Mini Golf or any similar topic only for you Order Now Initial term of the Franchise Agreement is five years and franchise is renewable for three successive terms of five years each. There is also a royalty fee of 9% of gross sales paid weekly for their continuing support services. Monster Entertainment, LLC has designed an easy to use business system for the franchisees of Monster Mini Golf. Aside from the support from management office, they also entitled to the following benefits: Training. All franchisees are required to participate in a comprehensive training course that lasts approximately four weeks. This intensive program focuses on all aspects of the franchise system, products, services and techniques in operating the business. Training also covers management methods pertaining to personnel, office, sales, computer software and marketing procedures. On-site assistance. Management provides an on-site assistance to franchisees two weeks before the scheduled opening. Aside from this, they also conduct periodic site visits to provide guidance and assistance in the franchisee’s operations. 1.   All franchisees will also receive a Monster Mini Golf Operations Manual that contains specifications, standards, procedures and recommendations to aid investors in the operation of their Monster Mini Golf franchises. Marketing materials and website development. Franchisees are provided with various publicity, advertising materials and other promotional items. Each location will also be given its own section in the company’s website. Protected area or exclusive territory. Monster Entertainment, LLC awards only a limited number of franchises per geographic location based on franchisee’s location, population and drive time to the guaranteed site. To be considered for a possible franchise rights, interested parties are asked to complete and submit Confidential Franchise Info Request form available online. Selection is based on the applicant’s disposition, sales, customer service skills, and their experience in basic inventory control, money management and budgeting. Other qualifications include maturity, judgment, stability and adaptability. One important issue that a prospective franchisor must consider is the local government regulations and taxes. In the United States, franchising is governed by both federal and state laws and in other countries, the industry is being regulated. State registration though, may not be necessary depending on the franchise’s location. Other legal matters important to the set-up of a franchise would include compliance issues and documentation requirements. Other economic and financial factors that a franchisor must also look at include organizational structures, accounting practices, financial projections, financial responsibilities and anticipated market conditions. References http://www.monsterminigolf.com http://www.franchisegator.com http://www.francorpconnect.com http://www.entrepreneur.com http://pennsylvania.franchisesolutions.com/business_for_sale http://www.franchise.org http://www4.law.cornell.edu/uscode How to cite Monster Mini Golf, Essay examples

Leadership and Team innovation Management †MyAssignmenthelp.com

Question: Discuss about the Leadership and Team innovation Management. Answer: Introduction: Transformational leadership model in my view descries leadership style where the leader works hand in hand with its subsidiary staffs so as to identify issues that need change. As a transformational leader, I create visions which guide such changes by inspiring my followers. Further, I always serve with an aim of enhancing motivation, morale and increasing job performance of my followers (Eisenbeiss et al., 2008). My charismatic value makes use of various mechanisms to introduce morale and motivation to the servants including use of multicultural identities within a unified society. These mechanisms include increasing relation to their servants by connecting their sense of identity, acting as their role model so as to inspire them developing their interest and understanding the strengths and weaknesses of their followers. This makes me to effectively match with the followers interest making them improve their performance. Traits and values of transformational leadership model As a transformational leader, I am usually honest and show high levels of integrity. One of the things I keeps in mind that leaders who are a congruent act in harmony with their values and beliefs. As such, I am expected to do walk the talk and talk the walk. In addition, have made it a habit to be ready to listen to every concern and claims from my servants and understand their demands. This is normally achieved by giving full attention to the people and observing their tonal variations without disrupting them while speaking. I also give relevant feedbacks to address the demands and claims from those whom they lead (Bass, 2006). The other value that I show is empathy to my servants. This value enables me to understand peoples intentions and perspectives towards a particular concern. As such, I do view every suggestion to be important and necessary to be put into consideration. As such, transformational leadership does have open-mindedness when addressing followers. Moreover, this model of leadership mostly uses persuasion rather than authoritative command in addressing the followers. With this, I can aim to build unity and consensus among different people. Also, I use several tools of persuasion to achieve this without damaging the relationship and unity of the followers (Schneider, 2002). The use of this model enables me to be capable of growing my organization by restoring trust among my followers simply by the use of talents, skills, and knowledge. I am capable of producing results and excellence performance. According to the transformational leadership model, the traits of an effective leader are enthusiasm, honesty, goal oriented and charismatic. To determine the traits and values of transformational leaders To determine the influence of transformational leadership model To understand the concept of transformational leadership model According to the recent studies, the transformational model of leadership is frequently associated with a lot of positive outcomes as compared to other leadership models such as transactional and laissez-faire model. This is because when I demonstrate transformational leadership I stand a better chance of improving the employee productivity as they are usually involved in various activities such as decision-making processes which assist to drive the organization towards attaining its success. Transactional leadership model for instance majorly focuses on the use of rewards and punishments in the handling of their followers (Gumusluoglu and Ilsev, 2009). As such, this leadership model fails to be effective in the management of its followers and employees as some work under pressure due to the fear of getting punished if not rewarded. The transformational model looks towards making future changes which wholly accommodates the followers interests. Therefore, my followers do feel inspire d and interact towards goal accomplishment. In the other case, transactional leadership only seeks to maintain their status quo with no vision of focusing on future. Consequently, I find transformational leadership model to be better off than laissez-faire model. In laissez fair, individuals are usually granted leadership seats without having leadership skills and capabilities. This leaves the followers to be in a position for self-drive and guidance. Therefore, my transformational leadership model is oriented to positive outcomes, the laissez-faire is usually subjected to a lot of negative outcomes with regard to follower satisfaction and effective leadership. Benefits of transformational leadership model to an organizational relation Transformational leadership model in most cases is associated with charismatic leadership personnel which is able to make the subordinates staffs feel motivated and personate about the success of the company. Therefore, the benefits of the model are usually eminent in various aspects as discussed below (Gumusluoglu and Ilsev, 2009). Transformational leaders are always capable of engaging their followers in a joint teamwork. Therefore, I am expected to utilize the seven cornerstones of team work. In such attempts, I should always be accountable for the events of my followers. Team setting should be achieved with the aim of taking every responsibility of the teams final results. Due to the fact that transformational leaders are expected so much on the line, I should be extremely motivated to maintain the team spirits for my followers. In addition, I am expected to employer my followers for by assigning them various tasks and providing resources to effectively achieve their goals. Ethics do play a very important role in transformational leadership. As a leader, I am always in constant motive to change my corporates values so as to reflect more human standards of fairness and justice. In addition, I do share qualities that revolve around the good ethics, emotions and values that influence the followers. In turn, they are always inspired with the leaders. To me, ethics is always the code of honesty to us and to our organization. However, the level of ethics may vary with respect to what we are habituated to. It is the moral conduct that defines the personality of an individual in question. Therefore, transformational leaders part themselves with good ethical conducts. To speak of Transformational leadership model, I am able to use different beliefs in the organizational vision and mission to inspire my staff members and other employees. This, in turn, makes the staff be more productive and work towards achieving the organizations set goals and achievements. The idea behind the transformational leadership is that I can find all the ways to get the entire work staff on board with a corporate approach and planning (Wang et al., 2011). Once the entire organizational staff is on one level, they can work together with a vision to attain a common goal for the organization/ industry. With Transformational leadership model I can guide several organizational managers towards the future operation of the organization. In that line of thought, I can provide the managers with future vision and strategies to reach that vision. In response, they also become transformational managers with ideas and visions for the companys future that they strive to attain together as a team. In addition, I do have the potential of reaching out to the organizational staffs and bringing the best out of them. In most of the time, I do spend my time with the employees trying to seek ways to improve the working conditions and work much easier (Sarros and Santora, 2001). Such individual attention does create a strong bond between the organizational management and the employees and as such, the employees turnover is greatly reduced. The growth of an organization is solely dependent on the managerial process. Therefore, transformational leadership model provides me with the platforms to intimately involved with the staff and the growth of their industry. Close contact with the company staff also accelerates the growth of a company. Components of transformational leadership model This kind of leadership model which has vision, inspiration, daring, thoughtful and risk-taking traits are usually found nearly in every department of a successful organization. The components of transformational leadership enables me to have charisma and be capable of changing how my organization operates for a better outcome as shown in the figure 1. One of the crucial foundations for transformational leadership model to me is the ability to inspire my followers. As such, I do promote consistent visions, missions, and values for my followers which compel them to inspiration. Also, I do guide my followers by providing them with their sense of belonging. As such, they take the obligation and the challenge to themselves to interact and deliver their duties with enthusiasm to drive the spirit of teamwork (Wang et al., 2011). As regards to transformational leadership, I frequently encourage my followers on the new ideas that they have on board. In addition, I do not always criticize the followers in public as this would demoralize them. Blaming my followers reduces morale and therefore I majorly put their concentration on the solution towards the problem More, I am always aware of my capabilities to influence the followers. As such, I do fulfill my words and promises since majority of them see me as their role model. The main idea behind my influence is the fact that I do know how to win the trust and respect from my followers. In maintaining such trusts, I must always show high ethical conduct and sacrifice my personal wants to the people. Individualized consideration Here, I am expected to act as a mentors to my followers and may pay them to reward for being creative or innovating. Fortunately, the followers are usually treated differently with respect to their talents and skills. Therefore, I do provide them with the necessary support to achieve this. Interestingly, I am not usually of self-interest but for the general benefit of my followers. In parallel to the alteration of the existing structure and influence to the people, that my transformational leadership model seeks understand how to manage my followers up to their satisfaction. I do want my followers to do as per my directions in the attempt to lead them to a promised destination. The route forward may not be obvious but with clear vision and determination, the direction will always be known. Hence, finding the direction to be followed by the followers usually complex and therefor I will always accept that there will be failures and success in the long run (Sarros et al., 2008). However, my main aim is always to succeed. I can apply this model of transformational leadership in every institution that is seeking to transform its leadership styles for the better performance. Companies which have a low morale of workers can always implement this kind of leadership style (Bass, 2006). Moreover, tutors also are advised to lead their students using this model. This will enable the follower to boost their morale and feel their sense of belonging. Conclusion The transformational leadership model is one that is very effective in a company or an organizational operation. It acts as a source of motivation for the followers and this can help to improve the performance of the institution involved. Transformational leaders are always brave and charismatic and as such, they act as role models for various followers. Therefore, I recommend institutions to consider having leaders who portray this model as it will increase their chances of achieving success. Reference Bass, B.M. and Riggio, R.E., 2006.Transformational leadership. Psychology Press. Eisenbeiss, S.A., van Knippenberg, D. and Boerner, S., 2008. Transformational leadership and team innovation: integrating team climate principles.Journal of applied psychology,93(6), p.1438. Gumusluoglu, L. and Ilsev, A., 2009. Transformational leadership, creativity, and organizational innovation.Journal of business research,62(4), pp.461-473. Sarros, J.C. and Santora, J.C., 2001. The transformational-transactional leadership model in practice.Leadership organization development journal,22(8), pp.383-394. Sarros, J.C., Cooper, B.K. and Santora, J.C., 2008. Building a climate for innovation through transformational leadership and organizational culture.Journal of Leadership Organizational Studies,15(2), pp.145-158. Schneider, M., 2002. A stakeholder model of organizational leadership.Organization Science,13(2), pp.209-220. Wang, G., Oh, I.S., Courtright, S.H. and Colbert, A.E., 2011. Transformational leadership and performance across criteria and levels: A meta-analytic review of 25 years of research.Group Organization Management,36(2), pp.223-270.

Vietnam Turning Point free essay sample

There were many incidents during the Vietnam War that one could call a turning point. These include the 1 963 Buddhist riots, the coup against Diem in 1 963, President Kennedys 1963 assassination, the Gulf of Tontine resolution on 1964, and the presidential elections in 1964. With that in mind, the attack on the ISIS MADDOX in assays also a key turning point for American involvement in the war.In August 1 964, North Vietnam intentionally attacked the US MADDOX. The first incident occurred on August 2, 1964. Patrol boats were sent by the Vietnamese to sink the MADDOX, however the MADDOX sunk the patrol boats and left the area (Farrell). The supposed second incident occurred two days later when the MADDOX and the US Turner Joy believed themselves to be under attack again though there was never any evidence to us port the attack. These were the first intentional attacks brought against the U. S. By the North Vietnamese.Because of that it should be considered to be a major ruining point and not just another event in war. We will write a custom essay sample on Vietnam Turning Point or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These intentional attacks showed the Vietnamese intent to fight the U. S. When there had not previously been the intent. America had to act on this and they did so by creating the Gulf of Ton kin resolution. The resolution states the Congress approves and supports the determination of the president, as Commander-in-Chief, to take all necessary measures to repel any armed attacks against the forces of the United States and to prevent further aggression.The United States is therefore prepared, as the President determines, to take all necessary steps, including the use of armed force, to assist any member or protocol state of the Southeast Asia Collective Defense Treaty requesting assistance in defense of its freedom (Moss, 2010)With that we were prepared to act on any attacks if necessary. Leading up to the Gulf of Tontine incidents was the coup against Diem and the assassination of President Kennedy in 1963.

The Role of Trade in Japans Economy

The Role of Trade in Japans Economy The purpose of this paper is to examine the proposition that has been put forth by many that Japan's post-war economic success has been due to a policy of export-led growth. It is important to understand that Japan is currently the second largest economy in the world. Even more, the country enjoyed decades of economic growth following World War II that was unmatched by all other countries around the world (Economic Overview, 2007). However, a determination of whether exports are an important part of this growth requires both an analysis of economic policies and developments in the country, as well as a comparison of these policies to a theoretical framework explaining economic growth.Theoretical Framework of ExportsBlumenthal (1972) explained that exports can be an important part of an economy's growth in three different ways. First, exports are how a country obtains money that contributes to growth in its gross domestic product.English: World GDP growth rate and GDP growth rate...In order for a country to see growth in its GDP, it must have a continuous level of exports to foreign countries. In addition, increases in the level of exports from a country actually help to increase the level of production in other industries within the country. For example, a country may have a high level of exports of agricultural products. The exports in the agricultural industry help industries that produce farm equipment, as well as the shipping industry and even the chemical industry that produces the pesticides and fertilisers needed to produce high yields of crops.The third way explains how exports help a country to create a level of trade with foreign countries that in turn bring in new technologies and innovations. As new products are brought into a country through trade, these products can be sold by domestic companies. Even more, they can help to...

Definition Essay A Powerful Guide to Writing an Excellent Paper

Definition Essay A Powerful Guide to Writing an Excellent Paper A definition essay is a type of academic writing that explains what a term or a concept means. What Is a Definition Essay? A  definition essay  (see all essay types) is a piece of writing that explains what a term or a concept means. Some terms have definite, concrete meanings, such as glass, book, or tree. Terms such as honesty, honor, or love are abstract and  depend  more on a persons point of view. The term may be evaluated from the  direct, or  exact meaning and from the point of the subjectivity of the person defining the term. The aim is not only to provide the dictionary definition but also to expound on why the word is defined in such a manner. The approach to be used depends on the subject, your readers, and the essay’s purpose. 3 Steps to a Powerful Definition Essay When you strat writing a definition essay follow 3 main steps Step 1: Tell readers what term is being defined. Step 2: Present clear and basic information. Step 3: Use facts, examples, or anecdotes that readers will understand. Choosing Ideas for Writing a Definition Essay Choosing a definition is a key step in writing a definition essay. You need to understand the term for you to be easy to define it for others. Read the dictionary, but dont just copy the definition. Explain the terms definition briefly in your own words. In addition, it is important to limit your term before you start defining it. For example, you could write forever on the term love.  To limit it, you would write about either romantic love, platonic love, or first love. If you are assigned to write a definition essay here is a great list of definition essay topics: 15 INTERESTING DEFINITION ESSAY TOPICS If the definition essay topics from the list above dont match your assignment and you need another topic for a definition writing feel free to contact our writing service or read an article on How to Pick Proper Essay Topics. How to Write a Definition Essay: Outline and Format Definition essay outline format is similar to that of a typical essay and includes several unique characteristics. Typically, it includes introduction, body and conclusion parts. Here is a detailed focus on each section. Definition Essay: Introduction Start with one of the various techniques, such as a short anecdote, an extended definition, or some open-ended questions. Your introduction should conclude with a distinct, precise thesis statement that tells your readers just what your essay will be discussing. All body paragraphs directly and clearly support the thesis statement. The thesis statement usually identifies the term being defined and provides a brief, basic definition. If you are looking for definition essay examples here is a great one below. DEFINITION ESSAY EXAMPLE Definition Essay: Body Paragraphs Create a thorough definition.  There are several ways to define a term. Here are a few options. Define by function Explain what something does or how something works. Define by  a structure Tell how something is organized or put together. Define by analysis Compare the term to other members of its class and then illustrate the differences. These differences are special characteristics that make the term stand out. For example, compare a Siberian husky to other dogs, such as lap dogs, mutts, or sporting dogs. Define by what the term does not mean This distinction can sometimes clarify a definition and help a reader to better understand it. Use understandable facts, examples, or anecdotes. Select facts, examples, or anecdotes to fully explain your definition. Ask yourself, Which examples will best help readers understand the term? What examples would most appeal to my readers? Will a brief story reveal the terms meaning? Do not use any examples that will not support the definition. Definition Essay: Conclusion Restate the thesis statement in other words. Give an overview of the main points of the paper, referring from the entire body paragraphs. Link back to the attention grabber to conclude your essay. The Dos and Don’ts of a Powerful Definition Essay Writing: Need a definition essay? Our writers are experienced in all types of essays writing, including a definition essay. Place an order today to get your definition essay on time.

The Loyalty Card as a Promotional Tool to Improve Customer Essay

The Loyalty Card as a Promotional Tool to Improve Customer Satisfaction - Essay Example From this discussion   it is clear that loyalty cards are the prominent loyalty cards used in maintaining customers to attain maximum profits. The aim is to provide customers with shopping loyalty cards that accumulate points on every shopping visit. Accumulation of the points aids the customer at a future date to redeem the points by purchasing products from the store without using liquid cash. Customers also get access to special discounts as long as they have the card.Consumers are spending less on non-essential items. The use of loyalty cards to secure and retain customers is a scheme used by many individuals to attain profits. The project aims to analyze and evaluate the impacts of the current financial crisis on consumer buying behavior. Tesco as a store gets a huge number of clients on a daily basis. It is important for them to seek interest on the impact of loyalty cards on customer satisfaction and retention. With the loyalty cards program, Tesco ensures that they purchase non-essential items with the use of the loyalty cards with the hopes of securing a sale in future. As the study outlines Tesco is a company with a large customer clientele hence retaining the customers remains a big challenge for them to achieve. The main objective of using loyalty cards is to offer a clear analysis by offering existing customers the cards. Every customer who purchases a certain amount of products is provided with a card that will be used to obtain points. The objective is to have all clients in the database enabled for use of the reward scheme. The research will ensure proper usage of resources to attain the maximum number of clients. As the research analysis continues collecting information on how clients view the study comes in as an important aspect. Tesco is an international chain of stores. The company sells products ideas to customers willing to experience first customer service.